Product positioning Essay Example for Free

Item situating Essay What do you do? Remember that the inquiry must be replied from the clients perspective and plainly state what the item accomplishes for the client. Clients create sentiments about organizations and items, and the situating of each in the brain of the client consistently happens according to the opposition or the clients different other options (which may incorporate sitting idle). While showcasing correspondences have an impact in building up the ideal position, its important that as a general rule clients make up their brains dependent on a more extensive territory f factors, including bundling, evaluating, item execution, references and media suggestions. Situating essentials: Positioning is the single most prominent effect on a clients purchasing choice. Every client assesses items in the market as indicated by their psychological guide of the market. Situating exists in clients minds, not in situating explanations. Individuals don't effectively or enthusiastically adjust their perspectives on an items situating. Situating must initially exhibit an items pertinence, utilizing legitimate, solid, nd real terms. Making the item simpler to purchase through compelling situating makes the item simpler to sell. Mapping the market Mapping the market includes distinguishing and marking out the most important client fragments. It empowers you to set up and conceivably control how your item is seen as far as advantage and separation. Advantage: The favorable position passed on by the item to the objective client dependent on his convincing motivation to purchase. makes you exceptional in the commercial center, simultaneously bearing significance to the Positioning layout The situating format can assist you with expressing the basic incentive that your item gives to an objective client and the market. It must distinguish the: target client or market convincing motivation to purchase items arrangement inside another or existing class key advantage that straightforwardly addresses the convincing motivation to purchase essential elective source (I. e. , contender) of a similar advantage key distinction or purpose of separation Positioning articulation The situating layout empowers you to make a situating explanation, which xplains what your identity is, the thing that you offer, whom it is for, and why it is significant and convincing. The situating explanation should meet a few key standards: It adequately recognizes the objective client or portion, and makes the circumstance understood and justifiable. It makes your case (and related advantage) compact, solitary and convincing, and bolsters it by valid proof. It makes the separation proclamation brief, solitary, convincing, and acceptable, and it mirrors the objective clients qualities and condition. It finishes the lift assessment (I. . , it very well may be clarified in a couple of words). Utilizing the layout, a situating proclamation can be organized this way: For (target client or market) Who (have a convincing motivation to purchase) Our item is an (items arrangement inside another or existing classification). That gives (key advantage that straightforwardly addresses the convincing motivation to purchase) Unlike (essential elective source (I. e. , contender) of a similar advantage) Our item (key distinction or purpose of separation corresponding to the particular objective client) Positioning and market type In another market, you should characterize the market and your companys place inside it. This includes situating your organization to visionary purchasers as an idea chief inside a developing, exceptionally encouraging business sector class. You should likewise show your items advantage or upper hand against existing items and the norm. In a current market, the situating changes. Here, it must show to solid and far reaching choice for the clients needs. So as to accomplish the ideal situating, your correspondence should unmistakably verbalize your one of a kind purposes of separation.

Case study 'THE CALL CENTRE AT TENGO LTD' Essay

Contextual investigation 'THE CALL Center AT TENGO LTD' - Essay Example To encourage clients, Tengo has client focus that offer different types of assistance to its clients such contact community for save parts, frill and for expanded item guarantees and so forth. The client community likewise offers specialized help administration for their current clients; and point for client grumblings. Tengo client support focus additionally directs field enquiries about Tengo items. Tengo contact community is arranged in green-field site arranged in the edges of huge town in the Midlands. This area likewise has other client support focus that applies significant weight on work advertise. Tengo holds great notoriety for paying apparent money related pay to its workers; in any case, it doesn't have positive comments with respect to its business arrangements terms and conditions. In ongoing past, Tengo on assessment of HR for the most part in client focus presumed that middle is staff heavy conduced justification and rebuilding. Year-end client input has mirrored a de crease in administration quality and HR administrator is worried to investigate the component of individuals and procedure in this lackluster showing. As indicated by Marr and Neely (2004, p.7) these days the clients of call focus are searching for increasingly compelling and effective client support. ... The report will likewise finish up with generally speaking comments on rebuilding at Tengo client community. THE CHANGES AT TENGO CUSTOMER Center In the intermittent HR arranging exercise in head-office, HR director closed client community being congested as for its general development. For the reason, staff justification and rebuilding was directed. The rebuilding move brought about numerous adjustments in the client community; extensively can be characterized under after three heads (Coucke, Pennings, and Sleuwaegen, 2007): Reduction in the quantity of occupations Strict division of limits of employments Cost caused on robotized item emotionally supportive network for client. Intelligent frameworks mechanized frameworks intended to get two advantages of improved nature of administration and decreased preparing and advancement of workers. Under new structure, whole staff of client focus was arranged into levels; Level 1 established passage level positions managing client grievances. Dominant part of counselors were classified under Level 2 across different divisions. Level 3 counsels accounted those workers relegated errand of managing point by point specialized issues CONSEQUENTIAL IMPACT Consequential effect of the HR move understudy came about contrarily. This new structure characterized limits finished the employees’ development over the offices; brought about winding up of learning and advancement openings accessible to workers with pivot across division. Generally speaking, call focus work has low characteristic worth (Sako, 2006). Call focus employments are characterized into two gatherings of ‘quality situated and ‘quantity arranged. As the name infers, previous is described with progressively multifaceted and individualized association of call specialist with client

Depersonalization, Derealization and Panic Disorder

Depersonalization, Derealization and Panic Disorder Panic Disorder Symptoms Print Depersonalization, Derealization, and Panic Disorder By Katharina Star, PhD facebook linkedin Katharina Star, PhD, is an expert on anxiety and panic disorder. Dr. Star is a professional counselor, and she is trained in creative art therapies and mindfulness. Learn about our editorial policy Katharina Star, PhD Reviewed by Reviewed by Amy Morin, LCSW on October 28, 2019 facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our Wellness Board Amy Morin, LCSW on October 28, 2019 Marc Romanelli / Blend Images / Getty Images More in Panic Disorder Symptoms Diagnosis Treatment Coping Related Conditions Panic disorder is a psychiatric condition that causes recurring panic attacksâ€"episodes characterized by a cluster of disturbing physical and psychological symptoms. Typical symptoms during a panic attack a person include shortness of breath, shaking, and chest pain that can cause someone to fear theyre having a heart attack. The mental and emotional symptoms that accompany these bodily sensations can be equally frightening. Many people who have panic attacks describe feeling as if theyre going insane, losing control, even dying. Two very specific psychiatric symptoms that often occur during panic attacks are depersonalization and derealization. Although theyre somewhat similar and may occur together, they are separate and distinct symptoms. Heres a look at each. Depersonalization The hallmark of depersonalization is the sensation of being detached from your bodyâ€"as if youre no longer inhabiting your physical self but rather observing it from a distance. You may feel as if you have no control over your actions. This terrifying feeling often is accompanied by thoughts and fears of losing touch with reality or losing control over yourself. Depersonalization can cause frightening physical sensations such as numbness or tingling. It also can be a symptom of another mental illness, such as depression; a result of drug abuse; and a side effect of anti-anxiety medications. Derealization Derealization involves feeling detached from your surroundings. You may feel disconnected from external objects in your immediate environment, including other people. Even your closest family members or friends may seem like strangers. Often people describe derealization as feeling spaced out or foggy. People and objects in the environment may begin to seem unreal, distorted, or cartoon-like. Others report feeling trapped by their environment or viewing their surroundings as surreal and unfamiliar. It could feel as if youre in a strange country or on another planet. What You Can Do Its not totally understood what causes depersonalization or derealization to occur during a panic attack. One theory is that these symptoms, alone or together, may serve as built-in mechanisms for coping with extreme stress and anxiety. During a panic attack, they may allow you to put some distance between yourself and the unpleasant feelings youre having. Theres no treatment for either depersonalization or derealization alone, but its good to note that once a panic attack begins to subside, these symptoms also will fade away and there are things you can learn to do to help speed up this process. Coping With Derealization If youre experiencing derealization try using your senses in any way you can to bring yourself back to reality. Pinch the skin on the back of your hand. Hold something thats cold or really warm (but not hot enough to burn you) and focus on the sensation of temperature. Count or name items in the room. Try to keep your eyes moving so that you dont zone out or start to lose touch again. Coping With Depersonalization If youre experiencing depersonalization, slow your breathing. Often during an anxiety attack, breathing becomes rapid and shallow, and that interferes with blood flow to the brain. Take very long, slow, deep breaths, focusing on sustaining the exhale as well as the inhale. And since depersonalization causes feelings of detachment from others, reach out to a friend or loved one to talk to. Let them know what youre feeling and ask them to keep talking to you: It doesnt matter what you talk about as long as it keeps you grounded in the reality of the moment. Professional Help As symptoms of a panic disorder, depersonalization and derealization may feel very scary and disturbing, but they arent considered either dangerous or life-threatening.  Once the panic disorder is being treated, panic attacks and the symptoms they bring on should no longer arise. A qualified mental health professional who you feel comfortable with (and who accepts your insurance or has fees that are in your budget) can help you deal with panic disorder. Your general practitioner or a local mental health referral service are good places to start to look for a therapist or psychiatrist. Treatment for panic disorder typically involves medications for panic disorder, psychotherapy, or both. Sometimes it takes a bit of trial-and-error to get craft an effective treatment plan for a mental health problem such as panic disorder, so be patient. Simply seeking help will likely have you feeling better.

How to Memorize the Names of the US Presidents

Shakespeare s Othello As A Tragic Hero - 1517 Words

Some may wonder, who is Aristotle and why does he label Shakespeare’s play, Othello, as a tragedy? Aristotle is a famous Greek philosopher who defines Shakespeare’s character, Othello, as a tragic hero. Many parts in Othello tell the readers that the play is a tragedy, such as jealousy, arguing, and death, which makes the play famous and delightful to read. Aristotle has identified many common traits or characteristics that a tragic hero requires. In Shakespeare s play, Aristotle defines many features that cause the characters to make unwise decisions. Full of great tragedy, the play is about a man named Othello who marries a young woman, Desdemona. However, Iago gets jealous that Desdemona and Othello are married, and the couple†¦show more content†¦A tragedy is a disagreement that ends up being resolved and brings out the sense of pity and fear. This play touches the audience s emotions, making the readers feel a sense of pity, fear, and sadness through out the whole play. The play communicates a sense of pity for Cassio, who is treated so hatefully by Iago, as well as pity for Othello. This generates a feeling of pity and fear in the audience by the way the characters are treated by Iago. Shakespeare uses a great amount of tragedy throughout the play. A tragic story needs â€Å"performers and audiences to put themselves in the places of persons quite unlike themselves† (â€Å"Greek Drama†). In Othello, Aristotle defines many areas throughout the play as a tragedy. He describes many qualities that are displayed throughout the play like disloyalty, uncertainty, and making unwise decisions. In the tragedy, people speak, think, and conduct themselves differently than people today (â€Å"Thinking about Greek Tragedy†). Shakespeare wrote the tragedy in English, but differently than how people speak English today. Now, people do not think, speak, and behave the same as they did when Shakespeare wrote the play. However, Aristotle also recognizes that â€Å"the protagonist, the hero or chief character of a tragedy, is a person ofShow MoreRelatedWilliam Shakespeare s Othello As A Tragic Hero1323 Words   |  6 PagesIn literature tragic heroes can be defined as a character that makes a flawed judgment that inevitably leads to their own demise. William Shakespeare’s Othello the Moore of Venice is a play about a heroic individual that goes through a tragic event based on his decisions throughout the play. Many of the characters that Shakespeare presents in his plays reveal attitudes and value that is reflective of both the Elizabethan society in sixteenth century England and William Shakespeare; these values areRead MoreWilliam Shakespeare s Othello As A Tragic Hero1322 Words   |  6 PagesA hero usually a man, who is admired or idealized for courage, outstanding achievements, or noble qualities (Dictionary.com). In life, heroes will arise whenever they are needed. It may be a tall man that wears a cape and has super powers. As a matter of fact it may be the everyday heroes that are seen giving a homeless man a coffee or helping an old lady cross the street. It may be the heroes that are see in movies and graphic novels, rescuing the princess from her tower or leading their countryRead MoreThe Tragic Hero Of Shakespeare s Othello1613 Words   |  7 Pagesfocus on a tragic hero who possesses a flaw which ultimately leads to their downfall. In fact, Aristotle prescribes the three most important points to any tragedy to be hamartia, a tragic flaw in the tragic hero’s character that brings about his downfall, catharsis, a purgation of the audience’s emotions and anagnorisis, the character’s revelation of some fact not previously realized. In William Shakespeare’s play, Othello, Othello is an excellent example of an Aristotelian tragic hero. He was a characterRead MoreEssay on The Tragic Hero in William Shakespeare ´s Othello617 Word s   |  3 PagesTragic heroes tend to have very pre-determined paths; usually making the most virtuous of characters destined to suffer. The hamartia or ‘tragic flaw’ is the typical reason the hero falls. Shakespeare was noted to be one of the best writers of tragedies, one of his most prominent to be Othello. In Othello, we find a number of tragic flaws two including pride and ambition. In William Shakespeare’s play, Othello, pride and ambition are used to identify the outcomes for the main characters in the playRead MoreOthello As A Tragic Hero872 Words   |  4 PagesVenice, Othello is transformed into a crazy, senseless man. William Shakespeare uses the idea of a tragic hero in almost all of his dramas. A tragic hero can be described as a person of high status who is neither completely good nor completely evil, possesses a tragic flaw, and leaves this flaw to be the reason for his/her downfall. Othello believes he can trust one of his soldiers, Iago, who i s determined to seek revenge on Othello for not promoting him to be a lieutenant. Othellorsquo;s temperRead MoreOthello is Not a Tragic Hero Essay1481 Words   |  6 PagesOthello has been described as one of William Shakespeare’s most popular plays because the play focuses on its themes of good and evil, military, politics, love and marriage, religion, racial prejudice, gender conflict, and sexuality; but the controversy and debate surrounding Othello is â€Å"Why is Othello a qualification for a tragedy?† Most readers are aware of the many famous deaths or acts of death within the Shakespearean plays. And when the main characters die in Shakespeare’s plays, indeedRead MoreTragedy In Shakespeares Othello1519 Words   |  7 Pagesclassic tragedy. This can be observed through action as seen in Shakespeare’s Othello. Shakespeare’s play Othello, most closely resembles the Greek philosopher’s theory of tragedy that achieves Aristotle s four unities (simplify this sentence): Hamartia, Peripetia, Anagnorisis and Catharsism. With Shakespeare adapting Aristotle’s theory of tragedy and its unities, it enables the playwright to present Othello as the tragic hero of the play that drives the narrative rather than Machiavellian Iago. AudiencesRead MoreThe Tragic Flaw Of Shakespeare s Othello1108 Words   |  5 Pages â€Å"Othello† tragedy, written by Williame Shakespeare, is an excellent example of Renaissance humanism. Tragedy is a drama or literary work in which the main character is brought to ruin or suffers extreme sorrow, especially as a consequence of a tragic flaw. Othello was brought down by a fatal fault jealousy in his character. Shakespeare s other great tragedies -- Hamlet, Macbeth and King Lear -- deal with issues that affect the well-being of entire nations, whereas Othello is a tragedy withRead MoreOthello, By William Shakespeare Essay1203 Words   |  5 PagesDramatic play entitled Othello is an unusual story full of jealousy, dark misunderstandings, lies, and regrets. Following Aristotle s definition of a true tragedy, where does the tale of Othello fall? Is Othello too dramatic too be considered a tragedy or does it barely fall along the lines of tragic? Shakespeare s innovation with poetry and dramatic plays have been recognized by critics and playgoers throughout the centuries (Lee,1899). The Bard s play entitled Othello, is among some of the mostRead MoreThe Tragic Tragedy Of William Shakespeare s Othello1523 Words   |  7 PagesAristotle’s definition fits perfectly with William Shakespeare epic play, Othello. The famous Shakespeare play is about the downfall of a Moorish general who expresses jealousy and murder. Othello was an amazing general for the Venice army, but his downfall cost him everything he loved so dearly. He killed his own wife because he believes Iago’s lies about her cheating on him. His beliefs in Iago cost him everything that is precious to him. Othello can be seen as a great tragedy, and the play filled

Usability Evaluation of a Web Design Interface Free Essays

string(202) " that the U E process needs test users from the target population to evaluate the degree to which a product meets specific 13/3/2013 0:50 Usability Evaluation of a Web Design Interface /12 http://ojni\." Usability Evaluation of a Web Design Interface 1/12 http://ojni. org/602/usability. htm Usability Evaluation of a Web Design Interface by Karen D. We will write a custom essay sample on Usability Evaluation of a Web Design Interface or any similar topic only for you Order Now King, RDH, MHeD and Dr. Rosalee Seymour, Associate Professor, EdD, RN Abstract This report presents the results of a usability evaluation of the Web design interfac e for an instructional unit prototype on Herpes Simplex and Apthous Ulcers. Usability is defin ed as the measure of a product’s potential to accomplish the goals of its users (Dumas, 1999). The unit and the Web interface were designed to deliver instruction to undergraduate dental hygien e students. The three randomly selected users/subjects for this evaluation were from an undergrad uate class of dental hygiene students. This report describes the usability evaluation planning, im plementation, data analysis methods, and results. The results demonstrate that conducting usabilit y evaluations help to determine the organization and ease of navigation of an interactive, Web-base d, instructional unit. Usability Evaluation of a Web Design Interface Computers are used to educate, in many instances, with conventional interfaces that i nclude those used to create documents and manipulate data. A Web interface, which was tested in t his case, is very different from a conventional one. The Web is a domain that must be instantly u sable and support many communication modalities. Web designers must focus on the computer user whose goal is to gather information rather than to create documents or manipulate data (Raj ani Rosenberg, 1999). It is critical that the accomplishment of the users’ goals be the primary objective o f a usability evaluation (UE) of Web site interface design. Users will not be able to access correc t pages unless the constructed site reflects their needs and contains a navigation scheme that allow s easy access to the desired information (Nielsen, 2000a). In Web interface designs the properties of color, sound, navigation, and placement must be considered from a different perspective than with c onventional interfaces. Usability evaluation purposes. The faculty of the Department of Dental Hygiene, where this evaluation was conducted developed an oral pathology course for undergraduate student s in dental hygiene and wanted to deliver it via a Web design interface. The instructional unit o n Herpes Simplex and Apthous Ulcers is the prototype for nine instructional units to follow. It was anticipated that conducting a UE, on the prototype instructional unit Web interface, would enable identification of any usability issues or problems relevant to this Web interface before the constru ction of subsequent instructional units. In keeping with Rajani and Rosenberg (1999), the primary purposes of this UE were agr eed upon as: 1) to determine if the Web-based Herpes Simplex and Apthous ulcer prototype is easy t o navigate 13/3/2013 0:50 Usability Evaluation of a Web Design Interface 2/12 http://ojni. org/602/usability. htm and meets the goals of undergraduate dental hygiene students, 2) to use any identifie d problems to revise this unit, 3) to make recommendations on the construction of additional units based on this prototype, 4) to save faculty time, and 5) to insure students’ goals will be met in t he Web interface format. The Literature Usability evaluations include a range of methods for identifying how users actually i nteract with a prototype or completed Web site. Planning of a UE egins with a statement of the ove rall purpose and objectives for the investigation and a clear identification of the problem (Hom, 1999; Instone, 1999). In a typical approach a UE is conducted while users perform tasks and a modera tor watches, listens, and records for later data analyzes and reporting of results (Fichter, 2000) . The next steps are the identification of the subject/users and the design of the study. Graha m (2000) describes many ways to get feedback about the usability of a Web site. Graham (2000) recommends that a moderator observe a user representing the site’s target audi ence as they navigate the site. Graham (2000) cautions moderators against the interruption of the subject/user while conducting any observations. Nielsen (2000a) also recommends that the user/subj ects be representative of the target audience and not colleagues or others who may know too m uch about the site. Nielsen (2000a) recommends that user/subjects perform specific tasks durin g a UE as opposed to asking them to just play on the test site. These test tasks need to be re presentative of the types of tasks that users will actually perform on the Web site within the Web in terface being tested. Nielsen (2000a) suggests that the moderator solicit comments from users as they progr ess through to task completion to help determine their thought process. Hom (2000) refers to thi s encouragement of user comments during the evaluation as the ‘think aloud protocol’. H om (2000) describes this technique as one in which the user verbalizes any thoughts, feelings, and/or opinions while interacting with the test site. The inclusion of the ‘think aloud protocol’ all ows the moderator to qualitatively measure how the user approaches the Web interface and what consideratio ns they keep in mind when using it. For example, a user verbalizing that the sequence of steps, d ictated by a task, is different from what was expected, could demonstrate an interface problem (Ho m, 2000). Hom (2000) recommends using the qualitative ‘think aloud method’ in conjunction with performance measures. The performance measures add to the data collected noting such things as: 1 ) the time it takes for a user to complete a task, 2) the number and type of errors per task, 3) the number of users completing a task successfully, and 4) the satisfaction of the user with the si te (Nielsen, 2000a). After determining the study design and identification of the users, Spool et al. (199 9) in agreement with Nielsen recommend development of specific tasks for users to perform during the UE. In addition to a task list, Hom (1999) advocates during the planning phase of UE that on e specify materials needed and the site evaluation environment. Rubin (1994) agrees that the U E process needs test users from the target population to evaluate the degree to which a product meets specific 13/3/2013 0:50 Usability Evaluation of a Web Design Interface /12 http://ojni. You read "Usability Evaluation of a Web Design Interface" in category "Papers" org/602/usability. htm criteria. Rubin (1994) describes six basic elements of a UE: 1) a clear statement of the problem and/or evaluation objectives, 2) a sample of users, which may/may not be randomly cho sen, 3) a setting representative of the actual work environment, 4) observation of users who either use or review a representation of the product, 5 ) a collection of quantitative performance and qualitative preferences measures, and 6) an analysis leading to recommendation for design of the product evaluated. When analyzing data from having conducted a UE, rather than supporting hypotheses one is looking for patterns to identify common problems, in the remarks or observations, between use rs (Dumas, 1999; Hom, 1999). Performance data is statistically analyzed while qualitative data, collected by observing the user’s actions and opinions, is analyzed for trends. The data analysis results should lead to identification of strengths and recommendations for improving the site or pro duct (Nielsen, 2000a; Spool, et al. 1999; Hom, 1999; Dumas, 1999). Usability Evaluation: The Case This UE was conducted because usability problems, within any prototype, are important to discover prior to the costly, time consuming, construction of a web interface for additional i nstructional units. The specific purpose of this UE was to determine if the Web interface presented the H erpes Simplex and Apthous Ulcer prototype interactive educational unit in a way that allowed underg raduate dental hygiene st udents to successfully achieve unit outcomes. Specific objectives for this usability evaluation were to determine: 1) navigational and/or organizational problems with the Web interface, 2) the presence of any confusing term inology in the site, 3) if the site meets the goals of the user, 4) if the users can complete the as signed tasks, and 5) user’s attitudes toward the Web site. Methods A description of the UE environment, user selection criteria and profiles, usability evaluation process, the task list, and evaluation measures for this study follow. Usability evaluation environment. The UE took place in the moderator’s private campus office. This is a quiet, well-lit room with a comfortable temperature, equipped with a Dell computer workstation, which was used for the evaluation. A sign reading â€Å"Usability Evaluation in Session. Please Do Not Disturb† was posted on the closed office door to prevent interruptions and distractio ns. The UEs were conducted on July 2, 2001, at 1:00 p. m. , 2:00 p. m. , and 3:00 p. m. Subject/users interacted with the Herpes Simplex and Apthous Ulcers Web interface one at a time. Each subject /user had 20 minutes to complete the usability evaluation. Subjectuser selection and profile. Three randomly selected undergraduate dental hygi ene students, from a target population of 24 (class of 2002), became subjectusers. All 24 students will be required to take the oral pathology courses including the instructional units reflect ing the results of this UE. Alphabetical order by user’s last name determined the order of subjectuser participation. In order to be selected the subject/users must have met the following criteria: 1) be an undergraduate 13/3/2013 0:50 Usability Evaluation of a Web Design Interface 4/12 http://ojni. org/602/usability. htm ental hygiene student, 2) have successfully completed one academic year of the Denta l Hygiene Program, 3) have previous experience with the Internet, and 4) have previous experien ce with Web browsers The demographic characteristics of the users for this evaluation were that: 1) they all were female, 2) ages 25, 22, and 43, 3) all had successfully completed on e academic year in the Dental Hygiene Program, 4) all had pr evious experience with the Internet, and 5) all had between 1 and 3 years experience with Web browsers. Administration protocol. Prior to the UE a training packet and session of 30 minutes were provided to each subjectuser. The training session included a brief description of the UE proce ss, purpose and objectives, and the UE protocol instructions. Each subject/user was given an opportun ity to review the packet and ask any questions before agreeing, by signing a consent form, to be a voluntary participant. The UE packet included: 1) a user profile questionnaire, 2) a task list , 3) a statement of the purposes of the evaluation, 4) evaluation instructions, and 5) a consent form. Prior to each actual UE every subjectuser was again given a 10-minute review of the UE instructions and opportunity to ask questions. Subjects/users were told it would take one hour to complete the entire UE process; 20 minutes to complete the task list. According to Nielsen (2000a) , a UE time of 30 minutes or less is adequate to conduct a UE. An additional 15 minutes allowed time for the user to verbalize about the Web interface and to complete a follow up questionnaire to de termine their attitude towards the Web interface. The remaining 15 minutes of the hour the moderat or used to review notes of comments and observations and to make corrections so that no misunder standing would occur later in interpreting results. Shneiderman (1998) suggests the moderator rewrite UE notes as soon as possible, reducing moderator errors in note interpretation later. The subjectusers were required to use the’ think aloud method’ (Hom, 2000) to provid e subjective data in conjunction with the collection of various performance measures. The performa nce measures included: 1) the time it took the user to complete the task list; 2) the number of er rors per task, 3) the number of users completing the task list successfully in the allotted time, and 4 ) the attitude of the user toward the Web interface. In addition, the moderator collected qualitative data by observing each user during completion of each task and taking notes regarding their f acial expressions, opinions expressed, and verbalized thoughts while completing UE. The mo derator made notes on the opinions and thoughts of the user following UE. Finally, the subje ctusers completed a questionnaire to describe their attitudes about the Web interface. Implementation Piloting the UE administration protocol. A Department of Dental Hygiene professor, fa miliar with the Internet, Web browsers, and oral pathology pilot tested the UE administration protoco l one week prior to testing subjectusers. The moderator provided the pilot test user with the s ame pre UE instructions and task list that would be given to subject/users. The pilot test resul ted in no problems with the UE administration protocol. The moderator observed the pilot test subject/us er and collected the same quantitative and qualitative data that was to be collected from th e research 13/3/2013 0:50 Usability Evaluation of a Web Design Interface 5/12 http://ojni. rg/602/usability. htm subjectusers. The results of the pilot test showed that the UE protocol could be use d with subject/users without revision. Pre-training for UE. At 12:30 p. m. July 2, 2001, the subjectusers arrived for the pr e UE training session. The moderator distributed the UE packet and described the purpose and proce dures of the UE. The users were given an opportunity to review the UE packet and to ask questions . Each of the three subjectusers signed consent forms before leaving the pre UE training. Administration of UE. Each of the three subject/users arrived at the moderator’s offi ce for the UE. The moderator reviewed the evaluation instructions and gave time for any additional q uestions to be answered. The following sequence of events occurred for the three users, each: a) beg an the UE , 2) completed the task list, 3) responded to questions about the evaluation experience, 4 ) added thoughts or opinions regarding interaction with the Web interface, and 5) left the mo derator’s office in 45 minutes each. The administrator used the remaining 15 minutes of each of the t hree hours to rewrite portions of notes taken during observation in preparation for the UE report o f results. Task list and description. The tasks were identified using the purposes and objective s of the UE. The task list includes 10 primary tasks for subjectusers to perform in navigation of the Website interface for the Oral Herpes Simplex and Apthous Ulcers prototype. The task list beginning wi th accessing the Website via the interface and progressing through the instructional unit follows. Because many of the 10 primary tasks were repeated the actual count of performing tasks is 31. Task 1 – with the browser open go to www. etsu. edu/cpah/dental/dcte760. This task was chosen to determine if users, indicating they had between 1 and 3 years experience with a Web b rowser, would have a problem accessing a Web site when given only a Web address without a dir ect link. Task 2 – read the instructions on the first page of the Web site and click on the lin k that it directs you to go to first. This task was to determine the clarity of the Web interface in p roviding instructions for beginning the instructional unit. Task 3 – click on Assignment 1 Task 4 – access the discussion forum and enter your name and email address. This task helped determine the Web interface design, by allowing for observing if users had difficulty locating the discussion forum area and/or entering information into it. Task 5 – When done in discussion forum, return to Assignment 1. This task will ident ify if users have difficulty returning to the designated page using the Web interface. Task 6 – Click on Assignment 2 Task 7 – Read the content on Apthous Ulcers. This task requires users to read content on a Web page on the site. Task 8 – Click on the images on this page to enlarge them. This task determines the e ase of click navigation to enlarge thumbnail images. 3/3/2013 0:50 Usability Evaluation of a Web Design Interface 6/12 http://ojni. org/602/usability. htm Task 9 – Return to Assignment 2. This task determined if users could navigate the We b interface via a link taking them back to a designated page in the Web site. Task 10 – Answer the study questions in Assignment 2. The stu dy questions direct the user through a series of multiple-choice items in a linear fashion. Correct responses allow the u ser to continue to the next question while incorrect responses require the user to go back to the questi on and make another attempt to answer. Users cannot go to the next question until the previous q uestion is answered correctly. This task requires navigating through a series of questions with the potential for going back and forth if an answer is wrong. This task determined if users could succe ssfully navigate the Web interface to the study questions Task 11 – When the study questions are all answered, return to Assignment 2. This tas k again measures their ability to use the Web interface to return to a designated page in the Web site. Task 12 – Click Assignment 3. Task 13 – Read the entire case 2 Herpes Simplex. Again, users are required to read c ontent on the Web site but they must use the Web interface design to do it successfully. Task 14 – When you have finished reading Case 2, return to Assignment 3. This task de termined if users could navigate the Web interface to a case study contained within the instructi onal unit and return to a designated page in the Web site. Task 15 – Click on Assignment 4. Task 16 – Go to Case 1. Task 17 – Fill in the diagnosis form. This task required students to locate a case, fill in case study information obtained from previous exercises. This task measures the Web interface’s ease of navigation using forms to complete information. Task 18 – Submit the Form. This task demonstrates if the Web interface allows for ea sy form submission upon completion. Task 19 – Return to Assignment 4. User must complete a form by diagnosing the case s tudy patient in this assignment. This task determined if users could easily navigate the case stud y, fill in the appropriate form fields, submit the form, and return to the designated page in the We b site. Task 20 – Click on Assignment 5. Task 21 – Go to the reflection form. This task demonstrates if the Web interface all ows users to navigate to the reflection form. Task 22 – Write your reflections on the unit on the form. A form to reflect on the in structional unit is required for assignment 5. This task demonstrates if users will be able, through thi s Web interface, to make text entries in the appropriate form fields in the reflection form. 13/3/2013 0:50 Usability Evaluation of a Web Design Interface 7/12 http://ojni. org/602/usability. htm Task 23 – Submit the form. The task determined if users could navigate the Web inter face to send the completed reflection form electronically. Task 24 – Return to Assignment 5. Determines if users via the Web interface, can eas ily return to a designated page in the Web site. Task 25 – Go to the course evaluation survey. An evaluation form is included in this instructional unit to determine student attitudes and satisfaction levels with the instructional un it. This task measures if the Web interface allows the user to easily locate a survey on the site. Task 26 – Complete the course evaluation survey. This task determined if users using the Web interface, could easily navigate a form to reply to the questions. Task 27 – Submit the survey. This task measures whether the Web interface allows use rs to easily submit form information electronically. Task 28 – Return to Assignment 5. This task measures the Web interface as it allows u ses to return to designated pages in the Web site with ease. Task 29 – Go to the discussion forum. This task determined if the users could open t he forum and is a test of the Web interface design and its ease of promoting discussion. Task 30 – Make a forum entry indicating that you have finished the usability evaluati on. This task measures the Web interface design’s success with entering comments into a discussion forum. Task 31 – Return to Assignment 5. This task measures the Web interface designs succ ess with returning users to designated pages in the Web site. (N=31 navigational tasks) Non-task performance measures. Following Nielsen, (2000a) subjectusers were asked t o use the ‘think aloud method’ in conjunction with performance measures. The quantitative measu res to be evaluated included the: 1) amount of time to complete the task list, 2) number of err ors per task, 3) number of users completing the task list successfully in the allotted time, and 4) at titude of users toward the Web interface. In addition to the quantitative measures, the administrato r collected qualitative data during and after the usability evaluation by each user. This UE was designed to measure the ease of undergraduate dental hygiene student user s navigation through the Oral Herpes Simplex and Apthous Ulcers instructional unit prot otype Web interface. Although all task completion or non completion allowed for tests of the in terface, the following three questions focus more directly on navigation of the prototype Web inte rface: Do all the navigational links in this Web site work correctly? Is the organization of this Web site consistent? Is there any confusing terminology regarding navigation and organization on this Web site? Results The success or failure on each task performed as well as the qualitative data collect ed from the 13/3/2013 0:50 Usability Evaluation of a Web Design Interface 8/12 http://ojni. org/602/usability. htm post-test interview and the post-test questionnaire are reported. Because the tasks in the UE were short, the quantitative data collected was based on the entire task list and not on each task independently. Users had adequate time to complete the enti re task list. There were 31Website interface navigation tasks completed by three subject/users with a total of seven navigation errors. 1. User #1 took 20 minutes to successfully complete the task list with one Web i nterface navigation error. 2. User #2 took 18 minutes to successfully complete the task list with three Web interface navigation errors. 3. User #3 took 19 minutes to successfully complete the task list with three Web interface navigation errors Task 1 –Users #1 and #2 completed task #1 easily and were able to successfully open t he designated Web site without Web interface navigation error. User #3 entered the Web site address in the search line of the Web browser, an error message was returned by the browser, and then the user entered the Web site address in the address line of the browser and was able to successfully access the home page of the instructional unit via the Web site interface. In this c ase the navigational error relates to lack of knowledge about where to type in a Web address in a Web browser. Task 2 – Read the instructions on the first page of the Web site and click on the lin k that your are directed to go to first. User #1 asked, â€Å"Do I make the decision myself to go to assi gnment 1 or to the course syllabus? † The administrator did not answer this question as the instruct ions on the Web page indicated the first link. This error, while not significant since both links ta ke the student to the appropriate Web page to begin the instructional unit as well as the usability evaluat ion, could add user frustration to the mix. Users #2 and #3 use the Web site interface on the first page of the Web site to readily access the needed location. Task 3, 4, and 5 – Click on Assignment 1 and enter your name and email address in the discussion forum. When this task is complete, return to Assignment 1. User #1 was unable to re adily use the Web interface to access the discussion forum. This user consistently scrolled to the bottom of any page before making any choices about where to go next. This scrolling is not consider ed an error in the prototype but could indicate that the Web interface design needs revision to stop this behavior. Once the discussion forum was accessed, this user asked, â€Å"Is this where I go to post my name? The administrator did answer in the affirmative and the user continued with the task. Upon completion of the discussion forum entry user #1 could not navigate back to the desig nated page. The administrator finally intervened and instructed the user to use the â€Å"back† button on the browser. The user then looked for the â€Å"back key† on the keyboard. Further instructi on fr om the administrator got the user back on task. When user #2 realized that the task involved a discussion forum, the user indicated n o previous 13/3/2013 0:50 Usability Evaluation of a Web Design Interface 9/12 ttp://ojni. org/602/usability. htm experience with discussion forums of any type. Her response was â€Å"Am I being timed, b ecause here is the first problem? † The administrator reassured the user that there is as much ti me as needed to perform the task. Upon submission of the discussion forum entry, user #2 chose the â€Å" back† button on the browser quickly. User #3 got to the discussion forum easily, but then asked, â€Å"Am I the subject? † The administrator informed the user that the responses in the form fields did not matter and that any i nformation could be entered in any field. Upon submission of the form entries, user #3 used the â€Å"back† button on the browser but indicated that she thought only one click of the â€Å"back† button was sufficient. All users successfully completed the task. The Web interface design was not the culprit in these task struggles. Tasks 6, 7, 8, and 9 – Click on Assignment 2. Read the content on Apthous Ulcers. Cl ick on the images to enlarge the view. Return to Assignment 2. Users #1 and #3 did not click o n the images to view a larger version of the image. Both disregarded this portion of the task com pletely. Perhaps the images were large enough for them. User #2 opened the larger view of the images a nd returned to the designated page in the Web site indicating no problem with the Web interface d esign in the area of enlarging images. All users returned to the designated page in the Web site, but only one user completed the entire task successfully. Tasks 10 and 11 – Answer the study questions in Assignment 2. When the study questio ns are all answered, return to Assignment 2. All users navigated through the study questions ea sily. User #1 expressed embarrassment, because the administrator of the UE is also a faculty member in the Department of Dental Hygiene, and the user did not want the administrator to know if the answers to the study questions were incorrect. The administrator reminded user #1 that the an swers to the questions were not the purpose of this evaluation. The Web site was being evaluated n ot the knowledge of the user. User #1 continued to navigate through the study questions, but indicated distress any time she chose an incorrect response to a study question. It is assumed this frustration related to having to go back and continue to answer until the answer was correct befo re going on. User #2 quickly realized that the links chosen by user #1 were a different color. Sin ce all users participated in the UE on the same computer, the visited hyperlinks were apparent. U ser #2 easily navigated the questions with much less distress about incorrect responses, because sh e realized that her peers had chosen incorrectly as well. User #3 also noticed the visited hyperlinks and navigated the questions without incident. However, user #3 had a problem choosing answers beca use the hyperlink was on only one letter, the user had trouble positioning the mouse pointer exactly over the single letter link. The user clicked several times before realizing that the link ar ea was very small. This indicates an area of the Web interface design that needs improvement. All users successfully completed these tasks. Tasks 12, 13, and 14 – Click on Assignment 3. Read Case 2. When you have finished re turn to Assignment 3. Users #1 and #3 quickly read the case and returned to the designated We b page. User #2 appeared to have accidentally clicked the wrong link and could not locate Cas e 2. The administrator provided instruction because the user seemed frustrated. After the user located the correct page, there was no problem completing the task. Here it is hard to distingui sh if this is a 13/3/2013 0:50 Usability Evaluation of a Web Design Interface 10/12 http://ojni. org/602/usability. htm Web interface design error or not. Tasks 15, 16, 17, 18, and 19 – Click on Assignment 4. Fill in the form. Submit the form. Return to Assignment 4. This was the first form in the Web site. User #1 began with â€Å"OK, what is this? † The user had never filled in a form and submitted it through a Web site. Users #2 and #3 both accessed and filled in the required information in the form fields and returned to the designa ted Web page easily. User #1 took more time, but successfully completed the task. Tasks 20, 21, 22, 23, and 24 – Click on Assignment 5. Go to the reflection form. Fill in the form. Submit the form. Return to Assignment 5. This was the second experience with the Web interface using a form. All three users accessed, filled in the form, and submitted the form wi thout a problem. Task 25, 26, 27, and 28 – Go to the course evaluation survey. Complete the course eva luation survey. Submit the survey. Return to Assignment 5. Users #1 and #2 had difficulty loc ating the survey link on the page. Once the survey evaluation link was located, no user had any difficulty completing the task. User #3 completed the task easily, but after submission of the form, the user clicked on the â€Å"back† button to return to the designated Web page in the site. As use r #3 clicked on the â€Å"back† button she said, â€Å"Is it erasing the form information if I am going back wi th the back button? The moderator assured her the action of the â€Å"back† button would not erase fo rm input after submission. Task 29, 30, and 31 – Go to the Discussion Forum. Make a forum entry indicating that you have finished the UE. Return to Assignment 5. By task 31, all users were familiar with th e site and had no trouble navigating the discussion forum and ret urning to the designated page in the W eb site. Upon completion of the task list, each user had the opportunity to comment on the Web site and offer suggestions and opinions. The following were offered: User #1 indicated that she would be more comfortable if the administrator had not bee n watching her progress. She indicated being watched so closely made her very nervous and she th ought the site would have been much easier to navigate on her own. She indicated that she like d the set up of the Web interface and asked if there were going to be other sites like this for her u se in the dental hygiene curriculum. User #2 indicated that she liked the site and thought it was easy to use. User #3 lik ed the site and would like similar sites for other topics in the dental hygiene curriculum. She indi cated that she did not like using the ‘back button’ after all the forms. All three users expressed nervo usness about being watched by the administrator. Discussion A sample of three users completed this UE. Nielsen (2000b) indicates that three to f ive participants in a UE are adequate. Usability problems were identified in some part of nine of the ten primary tasks on the task list. In addition, some of the problems as told by the users, rela ted to: 1) the administrator present during the UE was also a professor in the Department of Dental Hygiene in 3/3/2013 0:50 Usability Evaluation of a Web Design Interface 11/12 http://ojni. org/602/usability. htm which the user is a student, 2) the evaluation was conducted during the summer school session, and 3) all users were also students in the administrator’s class. Users reported being mo re nervous about the site content in the presence of this administrator. In future UE studies th e usability administrato r should be a neutral observer The questionnaire completed by the users following the usability evaluation demonstra ted user satisfaction with the site. Shneiderman (1998) suggests users should give their subje ctive impressions of the Web interface. All but one of the responses indicated that the us ers were satisfied with the site’s navigation and organization. The users indicated that the t erminology used in the site was clear, they were able to complete the assigned tasks easily, the site me t their needs, and the users liked the appearance of the site. The only responses not scored as sati sfactory were related to using the â€Å"back button†. Overall, all three users indicated the ease of na vigating the Web site interface was satisfactory. Recommendations It is evident from the results of this UE that Web-based interfaces for instructional delivery should be evaluated for usability problems. Corrections, suggested by the results, to the Oral Herpes Simplex and Apthous Ulcers instructional unit prototype and Web interface should be made and the site re-tested before continuing development of the remaining nine courses in the oral pat hology Web-based instructional unit series. The usability evaluation of the Oral Herpes Simplex and Apthous Ulcers Web-based inst ructional unit prototype resulted in the following recommendations for improvement to the Web site n avigation and organization. . This may be one time when the use of standard link colors should be violated. Students using the same computer to complete an instructional unit would be able to discern the answ ers chosen by the student previously using the computer. Changes in the Web interface design for te sts so that the link color does not change when a user chooses a particul ar response is recommended. 2. When assigning form submissions, provide a link to take the user back to the designated page in the Web site. The users in this UE did not like using the browser’s â€Å"back† button after completing the forms nor following entries to the discussion forum. The Web site interface desig n will be changed so the confirmation pages following discussion forum postings and submission of forms will take the user back to the page accessed immediately prior to the form or discussion f orum. 3. The hyperlinks for the answers to study questions were not large enough. Cli cking on a one letter link made users have a hard time identifying the link. This Web site interfac e design will be corrected so that the entire cell in which the letter choices are located will be the hyperlink. Conclusions The UE conducted on the Oral Herpes Simplex and Apthous Ulcers instructional unit pro totype Web design interface proved to be a successful method for the determination of usability problems in a 13/3/2013 0:50 Usability Evaluation of a Web Design Interface 12/12 http://ojni. org/602/usability. htm Web-based instructional delivery method. The users identified usability problems with the Web interface as well as with their own skill or lack of skill with using any browser. Re commendations for revision have been identified by the researcher and will be implemented. Authors Note Should anyone wish to examine the Website and review the Herpes Simplex and Apthous U lcer instructional unit prototype it can be accessed at http://www. etsu. edu/cpah/dental/dcte760/. References Dumas, J. , Redish, J. (1999). A Practical Guide to Usability Testing. Portland: In tellect Books. Fichter, D. (2000). Usability Testing Up Front. Online, 24 (1), 79-84. Graham, J. (2000). Usability Testing Basics. INT Media Group. Retrieved June 30, 2 001, from the World Wide Web: http://clickz. com/print. jsp? article=2053. Hom, J. (1999). The Usability Testing Toolbox. Retrieved June 10, 2001, from the Wo rld Wide Web: http://www. best. com/~jthom/usability. Instone, I. (1999). User Test Your Web Site: An Introduction to Usability Testing. Retrieved July 1, 2001, from the World Wide Web: http://instone. org/keith/howtotest/introduction. html. Nielsen, J. (2000a). Designing Web Usability. Indianapolis: New Riders Publishing. Nielsen, J. (2000b). Why You Only Need to Test with 5 Users. Jakob Nielsen’s Alertb ox. Retrieved June 12, 2001, from the World Wide Web: http://www. useit. com/alertbox/20000319. html. Rajani, R. , Rosenberg, D. (1999). Usable? Or Not? Factors Affecting the Usability of Web Sites. CMC Magazine. Retrieved June 23, 2001, from the World Wide Web: http://www. december . com /cmc/mag/1999/jan/rakros. html. Rubin, J. (1994). Handbook of Usability Testing. New York: Wiley. Shneiderman, B. (1998). Designing the User Interface. Strategies for Effective Huma n-Computer Interaction. Third Edition. Reading: Addison-Wesley. Spool, J. , Scanlon, T. , Schroeder, W. , Snyder, C. , DeAngelo, T. (1999). Web Site U sability: A Designer’s Guide. San Francisco: Morgan Kaufmann Publishers, Inc. 13/3/2013 0:50 How to cite Usability Evaluation of a Web Design Interface, Papers

The Malkuth Grimoire by Alkaloid free essay sample

Alkaloid is a German progressive death metal band that was spanned and formed from the other German prog bands like Obscura and Necrophagist. Otherwise a supergroup. This happens to be their debut album and is shined upon for it being a great first impression, but then again, this comes from musicians that know perfectly well what theyre doing. The Malkuth Grimoire was released this year and has since been heavily regarded by many to be among the best of the year even rivaling the likes of Enslaved, Steven Wilson, and Blind Guardian. Yeah, if the baby can compete with the long-running grandfathers, you know youre a great album. You have to give this an A for effort because of that. While you dont have many long tracks, you are greeted with twists and turns and madness everywhere. There is not one part it seems that sounds anything like the rest. We will write a custom essay sample on The Malkuth Grimoire by Alkaloid or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You get total chaos and oodles if solos galore as well. Now some may say that they are overstaying their welcome, and Id have to agree with them to some extent. I even read one comment that said that they seem to have an identity crisis which does make sense because of the fact that there are people from different bands in Alkaloid here, I dont see that issue all to much. While you may say this sounds like the death metal version of Dream Theater, you can surely find more than chaos and shedding solos like in Dream Theater. The track names are also pretty cool like Funeral For A Lonely Continent and Carbon Phrases just to name a few. This album definitely has alot going for it and despite the 70+ minutes on this album, you will wonder how fast everything went by once you get to the end. You can just almost tell, that this is not something to sleep on or mess with. I give this a 9.5/10. I am the Grim Reaper, signing off.